This gallery presents aspects of my involvement in the design of the titroo ecosystem. Titroo.gr is a health & fitness startup, that is offering a cross-platform (web/app) calorie counter solution for the Greek market.
links: www.titroo.gr, Google Play, iTunes App Store
Being the sole designer on the project I developed the brand identity, the visual style of the ecosystem.
Glyphs and Vector Illustrations
Vector Graphics scale gracefully on modern high-ppi displays without needing too much internet bandwidth. To that end I illustrated/designed scalable graphical elements (SVG) and glyphs/icons for use as UI elements and promotional material. Primarily using Affinity Designer and Inkscape.
UX/UI Design
Wireframing, the development of prototypes as well as that of UI mockups, was a big part of the process that spanned a period of 6 years, a few spin-off products (unpublished yet) and multiple iterations of design on the core titroo product (titroo is currently undergoing its 4th reincarnation)
Conceptual Drawings
Various conceptual drawings have been produced in the process of coming up with the ecosystem’s visual language (ie icons, logos).
